Fundamentals of Advertising and Public Relations
Unit-I
Â
advertising and public relations | Definition and Concept of Advertising and its Functions
Growth of Advertising with special reference to India
Evaluation and Development of Advertising with special reference to India
Advertising in Indian Society
                                           Â
                                         Â
Unit-II
 Media for advertising: newspaper, magazine, radio, television, outdoor, transit, point of purchase, direct mail and internet, etc..
Advertising appeals, definition, and types
 Advertising campaign, concept, and importance
 Advertising agency, structure, and functions
Unit-III
Definition and Concept of Public Relations.
Growth and development of PR with special reference to India
Functions of PR, Qualities, and Functions of a PRO
PR tools; press releases, press conferences, press notes, press briefings, meet the press, press tours, exhibitions.
                                 Â
Unit-IV
Differences and similarities between advertising and PR
Public opinion, Propaganda, and its techniques, Publicity
Public relations departments in the Public and Private sector
Structure and functions of a PR agency
Concept of Corporate Communication and Corporate Social Responsibility
PR campaigns
public relation
Thank you for visiting [STUDY MASS COMMUNICATION.COM]. Join us on our journey to explore the dynamic world of mass communication and journalism course.
about us.
Frequently Asked Questions
WHAT ARE THE REQUIREMENTS FOR ADMISSION TO MASS COMMUNICATION AND JOURNALISM ?
The requirement for the mass communication and journalism course is a 12th pass. You have 50% in 12th for admission. There are no other requirements for mass communication and journalism.
WHAT CAREER PATHS CAN GRADUATE STUDENTS AFTER A DEGREE IN MASS COMMUNICATION AND JOURNALISM?
After graduate in mass communication and journalism degree you have many options to do in mass communication. You have done postgraduate in mass communication and journalism. You have many options in postgraduate. You are doing a postgraduate in one stream. You also doing a job after mass communication and journalism.
HOW MUCH TIME WE HAVE TAKEN IN MASS COMMUNICATION AND JOURNALISM COURSE?
We have taken 3 years when we doing graduation in mass communication and journalism. When we doing post-graduation in mass communication and journalism we have 2 year time.
ARE THERE OPPORTUNITIES FOR INTERNSHIPS OR PRACTICAL PROGRAMS?
They have many options for internships. We have done internships in newspapers, radio, television channels, etc. They have many more places we have doing internships.
ARE THERE OPPORTUNITIES FOR INTERNSHIPS OR PRACTICAL PROGRAMS?
There are many career services and job placements available in this. We have many options for job placements. we have many options for a job. Some jobs are given below:-
Reporter, Anchor, Editor, Sub-editor, Chief-editor, Cameraman, RJ, Radio Scrip writer etc.
WHAT INDUSTRIES OR SECTORS TYPICALLY HIRE MASS COMMUNICATION AND JOURNALISM GRADUATE STUDENTS?
Some industries or sectors typically hire mass communication and journalism graduate students. Some industries or sectors that have this student this sectors are:- Newspaper groups, News Channel groups, Radio groups, Research groups, etc.